A Study of Poster and Viewer Participation in SNS
نویسنده
چکیده
This article studies the individual and social factors influencing the participation intention of viewers and posters in virtual communities. Reward, structural capital, and trust play a significant role for both types of user. Reciprocity has a positive impact only on the viewers' participation intention, while posters are also affected by reputation and cognitive capital. The positive relationships between cognitive capital and participant intention, and between trust and participation intention are stronger for posters than for viewers. In addition, managerial implications and suggestions for future research are discussed.
منابع مشابه
بررسی نرم نشانههای عصبی در بیماران مبتلا به اسکیزوفرنیای پارانوئید و غیر پارانوئید
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